
The International Salon & Spa Expo (ISSE) is all set to rock the cosmetology industry in 2010. So in the New Year, get ready for the BIGGEST and BEST professional cash-and-carry beauty exposition and educational event on the West Coast!
The event is scheduled during January 30 – February 1, 2010 at Long Beach, California. Having surpassed all the expectations for 2009, the ISSE 2010 will play host to more than 400 top quality exhibitors on 135,073 Sq. Ft. of sold-out space. This year’s event will be graced by industry leaders such as Karg + Blackwell, Nick Arrojo, Charlie Price, RUSK, and Sassoon Academy, along with many of the largest manufacturers from across the globe. ISSE 2010 truly promises to be an exciting event focused on professional hairstylists. Another thing that is worth noting is that ISSE offers an important opportunity for licensed beauty professionals and cosmetology students to invest in their careers and stay current on the latest trends.
What’s NEW for 2010?
Legends & Icon’s Gala – For the first time ever, ISSE will host the National Cosmetology Association’s (NCA) Legends & Icons Charity Gala, in cooperation with the Professional Beauty Association on Saturday, January 30, 2010, honoring Ann Mincey, Robert Cromeans and The Doves.
Faatemah Ampey to Emcee the International Fashion Theater – Faatemah Ampey, who spelled magic over the crowd at NAHA 20 will light up the stage at ISSE to produce another magical performance.
LFG Fashion Photo Shoot by the Masters – The Latino Fashion Group (LFG) along with photographer Babak will teach how to capture the latest beauty trends. This practical oriented class will also provide tips on creating a successful editorial photo shoot.
On-Demand Tickets – This year, attendees can purchase and print their tickets online! They can then directly proceed to multiple satellite credential checks for a hassle free entry to the show floor. To purchase tickets online, please visit www.probeauty.org/isse
Some more amazing programs at ISSE 2010…
International Fashion Theater (Complimentary with expo ticket purchase): This will see the industry’s most talented platform and in-house creative stylists deliver inspiring performances.
Latino Fashion Theater (Complimentary with expo ticket purchase): Presented in both English and Spanish, this program will attract some of the nation’s leading and up-coming Latino professionals.
Technical Theater (Some sessions require additional investment. Limited seating.): This program will feature the hottest names in the industry who will demonstrate the new cutting and styling techniques.
There are some great contests with great money to be won at the ISSE 2010. “Make Dreams Come True – $25,000 Giveaway” contest will be organized by Ultimate Beauty Companies. The ISSE Night Out Party on Sunday, January 31, 2010, allows you to network and enjoy with other beauty professionals. The party is Free to ISSE attendees and exhibitors, so start populating the venue 8:00pm onwards.
ISSE is open to licensed salon/spa professionals and cosmetology students only. To maintain a professional atmosphere, attendees must present proof of license and a valid photo ID. For additional information on ISSE and to purchase tickets, please visit www.probeauty.org/isse
Tags: cosmetology education, ISSE 2010, Legends & Icons Gala 2010, National Cosmetology Association, Professional Beauty Association

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